A few seconds in, a bunch of pop-ups begin infiltrating the screen and make it difficult for the viewers to follow the subtitles. In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level.Ĭonsidering that video content will command 80% of all web traffic in 2019, Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Regardless, Vimeo is currently home to 90 million creators (and 240 million monthly active users) who use the platform for selling their products/services, discovering potential sponsors, and receiving donations from their viewers via Patreon. Unlike Vimeo, YouTube doesn’t offer a subscription model to their customers, and instead, allows them to showcase their content on their platform at no charge - which is one of the biggest reasons why it has experienced consistent, monumental growth in the last few years. By comparison, YouTube, the Google-owned, video-sharing giant, continues to remain silent on their revenue numbers, however, analysts have projected that the platform generated $15 billion in sales the same year. What’s more? Even Barack Obama, the former president of the USA, broadcasts his HD transmissions on the platform.Īccording to Harris Beber, Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. Notable comedians like Kristen Schaal, “Weird Al” Yankovic and Reggie Watts have been actively using Vimeo to promote their content, alongside musicians like Kanye West, Nine Inch Nails, and Britney Spears. Launched in 2004 by independent filmmakers -Jake Lodwick and Zack Klein-who wanted to share their professional/personal work online, Vimeo is an ad-free, video-distribution platform that caters primarily to a like-minded creative community.īy Dec’13, Vimeo was representing 0.11% of the total Internet bandwidth with more than 22 million registered users, and 100 million unique visitors per month.
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